How I Got “a 33% Conversion Rate” on Getting People I Follow to Speak Out About Systemic Racism
My communication skills, empathy training and marketing background certainly helped, even if my evidence is only anecdotal
First off, let’s set the record straight. This was not a formal study and by “a conversion rate of 33%” I mean that I helped change the mind of exactly ONE person (that I know of — so far). But, considering that I only sent out six initial emails all together, three of which went to people who turned out to be already in the conversation, I think it’s a result that merits sharing — as well as further testing and investigation.
I have written before about the surprisingly small impact of touching the lives of hundreds of thousands of people. The reality is, I’ll never know the ripple effects and impact that those emails (or this article ABOUT those emails) will have in the world. And likewise, neither will you when you decide to start speaking up to other White people about systemic racism.
I certainly did not have this article in mind when I wrote those emails. In fact, I want to be clear that my motivation in writing this article is not to say “Yay, me! Look how much I did for Black people!” because I wrote 6 measly emails. It is…
